|Itz Cash Card Limited|
ItzCash has been introduced by Essel Group which is among India’s most prominent business houses with a diverse portfolio of assets in Media and Entertainment, (Zee Network), Tourism and Amusement, (Essel world and Water Kingdom), Packaging, (Essel Propack), Publishing(DNA), and Satellite entertainment (Dish TV). Essel Group has started business in 1976 with a commodity trading and export firm and has since then metamorphosed into a conglomerate that is a symbol of the ingenuity and power of Indian entrepreneurship.
The birth of ItzCash is the definitive story of "Necessity being the mother of all invention,” the case in point being; How to collect payments from customers who want to renew their DTH subscription leading to the invention of a simple pre-paid card of a fixed denominations which could be used to renew, the subscription. The thought process then continued towards, innovating the pre-paid payments sphere thus facilitating payment for a variety of products and services.
Itz Cash Card Ltd. is the first company which has been issued the Certificate of Authorization, by the Reserve Bank of India (RBI) under the Payment and Settlement. Since its inception ItzCash has emerged as an end-to-end payment solution provider from issuance to authentication and settlement.